What is The B2B Report?

The pain revenue churn has caused B2B SaaS Companies around the world is undeniable.

The B2B Report - A Blog for B2B SaaS Companies

The pain revenue churn has caused B2B SaaS Companies around the world is undeniable.

And, unfortunately, we still see executives and leaders that still don’t quite *get* the nuances that come with operating a business in the subscription economy

Churn hurts…

Consider this recent stat from Zoura–putting to bed the argument on believing that “what has worked before will continue to work in the future”.

It’s the same argument that fuels funnel vision.

more than half of the companies on the Fortune 500 list in the year 2000 have vanished.

The pain revenue churn has caused B2B SaaS Companies around the world is undeniable.

Enter The B2B Report

I started The B2B Report in March 2018 as a way to advocate and evangelize for a better way to manage recurring revenue and the customer experience in the B2B technology space.

That’s what you’ll find within this blog.

A new way of thinking that challenges conventional wisdom in business and proposes a shift to how we approach sales and customer success.

One fundamentally rooted in the most overlooked factor of future success in a digital subscription world…

THE CUSTOMER EXPERIENCE.

Customer Churn Never Sleeps in B2B SaaS.

Author: Aaron Cowell

I love helping B2B SaaS companies grow and scale for long-term sustainability. I believe: • How you scale matters. • Long-term and sustainable growth happens through mastery of customer experience. • SaaS companies are feeling the pressure to grow by any means necessary. • When B2B's are too focused on winning net-new business, it's to the detriment of their paying customers, loyal employees, and future prospects. My background / experience: • Closed over ~$1.25B in paid subscription revenue for B2B SaaS clients since 2010 (50,000+ deals and counting) • 9 years experience, in B2B Sales, SaaS Customer Success, Account Management, Biz Ops and Go-To-Market Strategy • Servitude: Over a decade in servant and global organizational leadership