Want customers for life?
Don’t sleep on this…
Want customers for life?
Focus on their experience and making them successful.
The micro-interactions your brand has with buyers, customers and prospects are crucial to winning the macro in B2B SaaS.
Even folks that aren’t on your radar should have a warm experience interfacing directly or indirectly WITH YOUR BRAND.
You only get one first impression.
Make it count.
Then build on it over time.
Let it compound.
Why?
Because those micro-interactions you have today will become tomorrow’s future customer.
Share, save, or read offline:
Like this:
Like Loading...
Related
Author: Aaron Cowell
I love helping B2B SaaS companies grow and scale for long-term sustainability.
I believe:
• How you scale matters.
• Long-term and sustainable growth happens through mastery of customer experience.
• SaaS companies are feeling the pressure to grow by any means necessary.
• When B2B's are too focused on winning net-new business, it's to the detriment of their paying customers, loyal employees, and future prospects.
My background / experience:
• Closed over ~$1.25B in paid subscription revenue for B2B SaaS clients since 2010 (50,000+ deals and counting)
• 9 years experience, in B2B Sales, SaaS Customer Success, Account Management, Biz Ops and Go-To-Market Strategy
• Servitude: Over a decade in servant and global organizational leadership
View all posts by Aaron Cowell
