The B2B Report Leadership Blog
Here's What Failing B2B's Do:
They sell products/services that overpromise and under deliver on either: Time-to-value, Desired outcomes (CS), Experience of use (CX)

Parallels for winning in the SaaS game are abundant throughout nature. I’ve talked about this before.

In the first picture —  it looks like I’m experiencing a nice brisk walk with sperrydog.

B2B's cold beach experience

The Parallel: Branding + Net new sales

In the second picture — you can tell how cold it is.

the B2B's cold beach experience

The Parallel: Onboarding + Deployment

My nose even turned bright red from windchill. Sperrydog is even ‘mean mugging’ from the cold weather. So…what am I saying?

Here’s What Failing B2B’s Do:

They sell products/services that overpromise and under deliver on either:

• Time-to-value

• Desired outcomes (CS)

• Experience of use (CX)

The reasons B2B’s do this are endless. The reason I’m telling you is so you can decide if you want to be different.

the b2b report

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