Parallels for winning in the SaaS game are abundant throughout nature. I’ve talked about this before.
In the second picture — you can tell how cold it is.
My nose even turned bright red from windchill. Sperrydog is even ‘mean mugging’ from the cold weather. So…what am I saying?
Here’s What Failing B2B’s Do:
They sell products/services that overpromise and under deliver on either:
• Desired outcomes (CS)
• Experience of use (CX)
The reasons B2B’s do this are endless. The reason I’m telling you is so you can decide if you want to be different.
the b2b report
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