3 Actions every SaaS leader Should Take in 2019 (and yes, you should already be doing these)
There are 3 Actions every SaaS Leader can take to remain competitive, relevant and alive in B2B SaaS for years to come.
Sadly, they won’t. However, there’s a minority that will. To those not tripping over their ego, or suffering from Funnel Vision, here’s 3 actions to take, all brought to you by th lessons I learned the hard way.
Take care of your employees first. This is your #1 asset. Do this, and your people will take care of your clients in return.
Deliverunparalleled user experiences. This is your #2 most important asset: customers.
When Earnings become more important than the experience you deliver to your customer-base, you’ve failed.
When Earnings become more important than the experience you deliver to your customer base, you’ve failed.
B2B SaaS companies rarely benefit from going public when it comes down to the customer experience (CX).
Most B2B’s focus on solving long-term problems with agile innovation. Whereas, Wall Street is focused on shorter-term metrics and quarterly returns.
All B2B companies are unique, but by far and large, it’s the acquisition of new logos (top-line growth) and the quarterly measuring stick Wall Street uses that steal the focus of executives and stifle short-term innovation.
IPO’s in tech can be a catch 22 for B2B SaaS companies. That’s why you see many companies suffer once they go public.
They get hyper-focused on the delivering strong earnings, that they lose sight of their long-term vision and mission — sometimes even the passion that once fueled them. More importantly, they forget to serve their employees and customers before they serve their shareholders. These are the same customers that helped them build their business to profitability.
This is one of the many reasons I love the idea of having a Long-Term Stock Exchange, which you can read more here.
Continue reading about the long-term strategy B2B SaaS companies must adapt to remain relevant in 2019 and beyond here.
To learn more about recurring revenue and the untapped goldmine you never knew you had, here and here