In the year 1996 B.C. (Before Churn)...
Customer Success wasn’t even a ‘thing’ yet...

In the year 1996 B.C. (Before Churn)…Customer Success wasn’t a ‘thing’ yet.

Companies instead held the philosophy we’ve all heard before…

“Give the people what they want!”

It’s this philosophy that ultimately led to the birth of the Customer Success movement.

Funfact: CS was not originally founded by a SaaS company, but it was popularized by Salesforce because CHURN HURTS.

Written by Aaron Cowell on 11/15/18

For Coaching or Advisory engagements, contact me via email.

  • Aaron@ChurnSafe.com
  • Aaron@TheB2BReport.com

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