In the year 1996 B.C. (Before Churn)…
Customer Success wasn’t even a ‘thing’ yet…
In the year 1996 B.C. (Before Churn)…Customer Success wasn’t a ‘thing’ yet.
Companies instead held the philosophy we’ve all heard before…
“Give the people what they want!”
It’s this philosophy that ultimately led to the birth of the Customer Success movement.
Funfact: CS was not originally founded by a SaaS company, but it was popularized by Salesforce because CHURN HURTS.
Written by Aaron Cowell on 11/15/18
For Coaching or Advisory engagements, contact me via email.
- Aaron@ChurnSafe.com
- Aaron@TheB2BReport.com
Twitter: @churnhurts / @theb2breport
Instagram: @churnhurts / @theb2breport
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Author: Aaron Cowell
I love helping B2B SaaS companies grow and scale for long-term sustainability.
I believe:
• How you scale matters.
• Long-term and sustainable growth happens through mastery of customer experience.
• SaaS companies are feeling the pressure to grow by any means necessary.
• When B2B's are too focused on winning net-new business, it's to the detriment of their paying customers, loyal employees, and future prospects.
My background / experience:
• Closed over ~$1.25B in paid subscription revenue for B2B SaaS clients since 2010 (50,000+ deals and counting)
• 9 years experience, in B2B Sales, SaaS Customer Success, Account Management, Biz Ops and Go-To-Market Strategy
• Servitude: Over a decade in servant and global organizational leadership
View all posts by Aaron Cowell
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