In the year 1996 B.C. (Before Churn)… Customer Success wasn’t even a ‘thing’ yet…
Are you in Sales? What about B2B Sales? Damn. If you are, you’re at risk of contracting ‘Funnel Vision’ — the worst Sales disease of modern-day business leaders.
He haunts B2B vendors with actual accountability for shitty customer experiences.
Churn…the modern day grim reaper of SaaS.
You could have the most beautifully designed product…solving the most complex enterprise problems of today…but it won’t matter if you don’t deliver the appropriate customer experience (CX) based on providing value and desired outcomes.