How you scale in B2B Matters

The avenue you chose for GROWTH will determine your fate in the marketplace. Will you thrive, survive, or die?

Author: Aaron Cowell

I love helping B2B SaaS companies grow and scale for long-term sustainability. I believe: • How you scale matters. • Long-term and sustainable growth happens through mastery of customer experience. • SaaS companies are feeling the pressure to grow by any means necessary. • When B2B's are too focused on winning net-new business, it's to the detriment of their paying customers, loyal employees, and future prospects. My background / experience: • Closed over ~$1.25B in paid subscription revenue for B2B SaaS clients since 2010 (50,000+ deals and counting) • 9 years experience, in B2B Sales, SaaS Customer Success, Account Management, Biz Ops and Go-To-Market Strategy • Servitude: Over a decade in servant and global organizational leadership

4 thoughts on “How you scale in B2B Matters”

  1. Pingback: The B2B Report | Introducing Your B2B Churn Sherpa | Churn Hurts
  2. Pingback: the b2b report | Churn Hurts | Musings on Servitude, Leadership, and Getting Promoted in a Tech Fueled World | B2B SaaS
  3. Pingback: the b2b report | CHURN HURTS | The Grim Reaper of SaaS and Why your Angel Investors can't save you |
  4. Pingback: The Grim Reaper of SaaS and Why your Angel Investors can't save you | the b2b report | B2B SaaS Sales and Customer Success. #churnhurts

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