Welcome to theB2B Report

Thanks for joining us as we document the latest trends in B2B SaaS and tackle the topics we’re passionate about. We’d love to hear from you!

Thanks for joining us as we document the latest trends in B2B SaaS. We’d love to hear from you! Reach out directly or leave us a comment here on theB2B Report.

 

Author: Aaron Cowell

I love helping B2B SaaS companies grow and scale for long-term sustainability. I believe: • How you scale matters. • Long-term and sustainable growth happens through mastery of customer experience. • SaaS companies are feeling the pressure to grow by any means necessary. • When B2B's are too focused on winning net-new business, it's to the detriment of their paying customers, loyal employees, and future prospects. My background / experience: • Closed over ~$1.25B in paid subscription revenue for B2B SaaS clients since 2010 (50,000+ deals and counting) • 9 years experience, in B2B Sales, SaaS Customer Success, Account Management, Biz Ops and Go-To-Market Strategy • Servitude: Over a decade in servant and global organizational leadership

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