Welcome to The B2B Report

Did you know that more than half of the companies listed on the Fortune 500 in the year 2000 have vanished?

B2B SaaS Churn Hurts

The pain churn has caused B2B SaaS Companies around the world is undeniable. Unfortunately, we still see executives and leaders that still don’t *get* the nuances that come with operating a business in the subscription economy

Churn hurts…don’t believe me?

Consider this recent stat from Zoura: putting to bed the argument that what has worked before will continue to work in the future. Same argument that fuels funnel vision.

more than half of the companies on the Fortune 500 list in the year 2000 have vanished.

Since entering the space in 2010, I’ve led worldwide sales and Customer Success teams for Start-Up and Enterprise technology companies with immense success.

With over $1.2 Billion in paid subscription-based revenue and over 50k SaaS deals closed to date for clients, I’m excited to extend the expertise I’ve established working in trenches of the digital gold rush. 

I serve companies, leaders and professionals aiming to reduce churn without outsourcing sales or customer success or buying expensive technology. 

The B2B Report


For Churn Management Consulting and/or Advisory Engagements

Contact Aaron via email at aaron@theb2breport.com, or aaron@churnsafe.com.  

Author: Aaron Cowell

I love helping B2B SaaS companies grow and scale for long-term sustainability. I believe: • How you scale matters. • Long-term and sustainable growth happens through mastery of customer experience. • SaaS companies are feeling the pressure to grow by any means necessary. • When B2B's are too focused on winning net-new business, it's to the detriment of their paying customers, loyal employees, and future prospects. My background / experience: • Closed over ~$1.25B in paid subscription revenue for B2B SaaS clients since 2010 (50,000+ deals and counting) • 9 years experience, in B2B Sales, SaaS Customer Success, Account Management, Biz Ops and Go-To-Market Strategy • Servitude: Over a decade in servant and global organizational leadership

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s